A2P 10DLC SMS OptIn Compliance Instructions — Contact Us Form Templates for Your Website

️ Why This Is Required (And Why Your Firm Must Do This)

Texting, emailing, and calling clients is no longer just a marketing choice. It is regulated by federal law and enforced by phone carriers.

Especially when your business sends text messages to clients, there are rules you have to follow. These rules come from the government and from phone companies (called carriers).

Here are the main rules that apply:

• 📜 TCPA — This is a federal law about calling and texting people.
• 📲 A2P 10DLC — These are rules from phone carriers about business texting.
• 🚫 Consumer protection laws — Federal and state laws that protect people.
• 🤖 AI communication rules — New rules about automated and AI-assisted calls.

These rules say your business must get clear permission (called "consent") before sending:

• SMS text messages
• Marketing emails
• Automated or AI-assisted phone calls

Even if you’ve always texted clients this way, the rules are stricter now. Carriers check your website before they approve your texting campaigns. This is not optional anymore!

👋 What This Guide Is

This guide gives you (or your website developer) the exact words your Contact Us form needs to show. It covers three ways you talk to clients:

• 📲 SMS text messages
• 📧 Email
• 📞 Phone calls (including AI-assisted calls)

Quick Rules (Read This First!)

• ✅ All consent checkboxes must start UNCHECKED.
• ✅ Consent must be easy to see — don’t hide it inside your Terms page.
• ✅ SMS consent text must include: how often messages are sent, that message/data rates may apply, how to STOP, and how to get HELP.
• ✅ The page must have links to your Privacy Policy AND Terms & Conditions. Don’t just mention them — link to them!
• ✅ Your Privacy Policy MUST say that mobile/phone number info will NOT be shared with other companies for marketing.
• ✅ If you use AI to write messages or make calls, say so in the consent words.
• 📝 (Optional but smart) Save proof of consent — the time, IP address, page URL, and exact words shown.

Replace These Placeholders

Everywhere you see these in the templates below, swap them out with your real info:

• [BUSINESS NAME] — must match your 10DLC registration name exactly
• [FIRM PHONE NUMBER]
• [FIRM EMAIL]
• [PRIVACY POLICY URL]
• [TERMS URL]

Version 1 — Marketing Only (SMS + Email + Calls)

A) ✅ Consent Checkbox (copy/paste this)

B) ✅ Text Under the Submit Button (copy/paste this)

C) 🔒 Privacy Policy — Communications Section (copy/paste this)

D) 📄 Terms & Conditions — Communications Section (copy/paste this)

E) 🧑‍💻 Developer HTML Snippet (copy/paste this)

<label for="phone">Mobile Phone Number</label>
<input type="tel" id="phone" name="phone" required>

<div>
  <input type="checkbox" id="consentMarketing"
    name="consentMarketing" required>
  <label for="consentMarketing">
    I agree to receive marketing text messages from
    [BUSINESS NAME] about legal services and case
    opportunities. Message frequency varies. Message and
    data rates may apply. Reply STOP to opt out at any
    time. Reply HELP for assistance. I also agree that
    [BUSINESS NAME] may contact me by email and
    phone call (including automated, AI-assisted, or
    AI-generated calls) about legal services and case
    opportunities.
  </label>
</div>

<p>
  By providing your phone number and checking the box
  above, you consent to receive marketing SMS messages
  from [BUSINESS NAME]. Consent is not a condition
  of purchase or legal representation.
</p>

<p>
  <a href="[PRIVACY POLICY URL]">Privacy Policy</a> |
  <a href="[TERMS URL]">Terms &amp; Conditions</a>
</p>

🧑‍⚖️ Version 2 — Customer Care Only (SMS + Email + Calls)

A) ✅ Consent Checkbox (copy/paste this)

B) ✅ Text Under the Submit Button (copy/paste this)

C) 🔒 Privacy Policy — Communications Section (copy/paste this)

D) 📄 Terms & Conditions — Communications Section (copy/paste this)

E) 🧑‍💻 Developer HTML Snippet (copy/paste this)

<label for="phone">Mobile Phone Number</label>
<input type="tel" id="phone" name="phone" required>

<div>
  <input type="checkbox" id="consentCare"
    name="consentCare" required>
  <label for="consentCare">
    I agree to receive text messages from [LAW FIRM
    LEGAL NAME] about my case, including case updates,
    appointment reminders, and document requests. Message
    frequency varies. Message and data rates may apply.
    Reply STOP to opt out at any time. Reply HELP for
    assistance. I also agree that [BUSINESS NAME]
    may contact me by email and phone call (including
    automated, AI-assisted, or AI-generated calls) about
    my case.
  </label>
</div>

<p>
  By providing your phone number and checking the box
  above, you consent to receive case-related SMS messages
  from [BUSINESS NAME]. Consent is not a condition
  of purchase or legal representation.
</p>

<p>
  <a href="[PRIVACY POLICY URL]">Privacy Policy</a> |
  <a href="[TERMS URL]">Terms &amp; Conditions</a>
</p>

🔀 Version 3 — Both Marketing & Customer Care

A) ✅ Consent Checkbox (copy/paste this)

B) ✅ Text Under the Submit Button (copy/paste this)

C) 🔒 Privacy Policy — Communications Section (copy/paste this)

D) 📄 Terms & Conditions — Communications Section (copy/paste this)

E) 🧑‍💻 Developer HTML Snippet (copy/paste this)

<label for="phone">Mobile Phone Number</label>
<input type="tel" id="phone" name="phone" required>

<div>
  <input type="checkbox" id="consentMixed"
    name="consentMixed" required>
  <label for="consentMixed">
    I agree to receive text messages from [LAW FIRM
    LEGAL NAME] including (1) marketing messages about
    legal services and case opportunities, and (2)
    case-related messages such as case updates, appointment
    reminders, and document requests. Message frequency
    varies. Message and data rates may apply. Reply STOP
    to opt out at any time. Reply HELP for assistance.
    I also agree that [BUSINESS NAME] may contact
    me by email and phone call (including automated,
    AI-assisted, or AI-generated calls) for both marketing
    and case-related purposes.
  </label>
</div>

<p>
  By providing your phone number and checking the box
  above, you consent to receive SMS messages from
  [BUSINESS NAME], including marketing and case-related
  messages. Consent is not a condition of purchase or
  legal representation.
</p>

<p>
  <a href="[PRIVACY POLICY URL]">Privacy Policy</a> |
  <a href="[TERMS URL]">Terms &amp; Conditions</a>
</p>

Additional AI Disclosure (Optional/Simple Version)

Optional (But Smart!): Double Opt-In for SMS

This is not required, but it helps your messages get delivered better. After someone fills out your form, send them this text:

Only start texting them after they reply YES.

🚫 Common Mistakes (Easy to Avoid!)

• ❌ The checkbox is already checked when the page loads.
• ❌ The form doesn’t mention STOP or HELP.
• ❌ The consent says something vague like "contact me" without details.
• ❌ The page doesn’t link to the Privacy Policy or Terms.
• ❌ The Privacy Policy doesn’t say mobile info won’t be shared with third parties.
• ❌ The business registers as Customer Care but sends marketing texts.
• ❌ The consent mentions partners, affiliates, or other companies.
• ❌ The Message Flow description is missing details or doesn’t list all opt-in methods.

Common Campaign Rejection Errors & How to Fix Them

When your A2P campaign is sent in for review, a real person checks your website and the information you submitted. If something is missing or wrong, your campaign gets rejected. Here are the three most common errors and what to do about each one.

🔴 Error 30896: Opt-In Error

This means the reviewer found a problem with how your website asks people for permission to text them.

What usually causes this:

1. Your consent checkbox is missing or doesn’t say the right things.
2. The consent words don’t match the type of campaign you registered (for example, you said "customer care" but your form talks about marketing).
3. Your consent says messages will come from your company AND other companies or partners — this means you’re sharing opt-in info with third parties, which is not allowed.
4. The opt-in can’t be checked by a reviewer (like if it’s behind a login page and you didn’t give screenshots).

How to fix it:

1. Make sure your consent checkbox is on your Contact Us form and starts UNCHECKED.
2. The consent words must say ONLY your company name — remove any mention of partners, affiliates, or networks of other businesses.
3. Include all required A2P language: message frequency, data rates, STOP, and HELP.
4. Make sure the consent words match your campaign type. If you registered as "Customer Care," the consent should talk about case updates, not marketing.
5. If opt-in happens behind a login or on paper, upload screenshots as proof.
6. After making changes, resubmit the campaign for review.

🔴 Error 30908: Privacy Policy Required

This means the reviewer could not find a good privacy policy on your website, or your privacy policy has a problem.

What usually causes this:

1. Your website doesn’t have a privacy policy page at all.
2. The privacy policy page exists but the link is broken or hard to find.
3. There are two or more different privacy policies and they don’t match.
4. Your privacy policy says you share people’s phone numbers with other companies for marketing — this is a big no-no for A2P!

How to fix it:

1. Add a working Privacy Policy page to your website that anyone can see (not behind a login).
2. Link to the Privacy Policy from your Contact Us form — right near the consent checkbox.
3. Your Privacy Policy MUST include a line that says: "We do not sell or share your phone number or SMS consent with third parties for their marketing purposes."
4. Make sure you only have ONE privacy policy and it’s the same everywhere on your site.
5. Add the Privacy Policy link to the Message Flow field in your campaign registration.
6. After making changes, resubmit the campaign for review.

🔴 Error 30909: Message Flow / Call to Action (CTA) Issue

This means the description you wrote about how people sign up for texts (called the "Message Flow" or "Call to Action") was missing details or couldn’t be checked by the reviewer.

What usually causes this:

1. Your Message Flow doesn’t explain clearly how people give you permission to text them.
2. You forgot to include one or more required details: your business name, how often messages are sent, links to your Terms and Privacy Policy, "message and data rates may apply," or how to opt out.
3. You use more than one way to get consent (like a web form AND in-person sign-up) but only listed one in the Message Flow.
4. The reviewer can’t see the opt-in page because it’s behind a login and you didn’t include screenshots.

How to fix it:

1. Rewrite your Message Flow to describe EVERY way people can sign up (website form, text keyword, in person, paper form, QR code, etc.).
2. Include all the required details: your business name, how often you’ll text, links to Terms and Privacy Policy, "message and data rates may apply," and how to stop (STOP/HELP).
3. If any of the sign-up methods are behind a login or happen offline, upload screenshots or hosted images showing proof.
4. Make sure the sample messages you submitted match what your Message Flow describes.
5. After making changes, resubmit the campaign for review.

You’re All Set!

If your developer copies these blocks exactly and you follow the error-fix steps above, you should be in great shape for your SMS A2P review. You’ll also have clear consent for email and phone calls.

If your campaign gets rejected, check the error code, find it in this guide, and follow the fix steps. Then resubmit!